How do you drive traffic to your website? And how do you convert those visitors to paying guests?
These are the questions that every hospitality business owner must constantly ask. And the answer begins and ends with social media and search engine optimization (SEO).
It’s all about finding where your customers are and making sure your customers can find you.
You already know the importance of engaging with your targets on social networks like Twitter, Facebook, LinkedIn, and Google+.
And as an operator of a Hotel, Inn, or B&B, you’d be kidding yourself if you didn’t pay close attention to social travel sites like Trip Advisor.
So we’ve made it easy to tie in your presence on all of your social networks with your website. You can link up your social icons in a snap. You can embed Facebook and Twitter streams. You can add your trusted TripAdvisor badge anywhere on your website. Social media integration has never been easier.
You can’t talk about a well rounded web presence, without addressing Search Engine Optimization, or “SEO”. So what does Hotel Propeller do to help your hospitality business rise to the top of Google results?
First, our professionally designed website templates are built SEO best practices in mind, with clean, standards-compliant code. That means that out of the gate, your site is already on a rock-solid foundation for SEO.
Then, you can edit key aspects of your on-site and on-page optimization, like SEO title tags, meta descriptions, and keywords. That gives you fine-grain control where it matters most. But if you’d prefer an easy, hands-off approach, you can rest assured your pages will have a healthy level of self-optimization, built-in.
Not to mention, since your site is managed with WordPress, you’re already ahead of the pack. You can start a blog, and easily keep your content fresh and new, adding more value in the eyes of Google, Bing, and Yahoo.