One of the most important aspects of being in business is staying on top of trends and keeping up with the changes.
We’ve noticed many new trends as hotels and bed and breakfasts work diligently to stay current.
To hope you continue to grow and maintain your property, we look at 10...
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You probably notice new properties in your city every year.
They come to town looking to capitalize on a new segment of the population. Perhaps they cater to the luxury guest, or perhaps they cater to the weekend traveler.
Whichever the case may be, it’s important for your property –...
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Email marketing is the single best way to communicate with your hotel guests. It builds loyalty and encourages them to visit your property again and again.
While you may have heard email is dead, that couldn’t be further from the truth.
According to one survey, email continues to grow...
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The digital age hasn’t just arrived. It’s here to stay, and if you aren’t leveraging the power of the digital arena, it’s time to take advantage of all it has to offer your hotel.
Building a digital marketing strategy helps you build brand awareness for your property, drive traffic...
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You may already know that online reviews are vital to the success of your bed and breakfast. But, did you know that star ratings may be even more important?
Why is this? It may be that star ratings are easily viewed and easily digested. Your prospective customers can tell at a glance if...
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When your customers are looking for a bed and breakfast, they don’t want “just another B&B.”
They want to stay in a lovely, unique place that makes them feel special.
If you’re looking to stay ahead of the competition in your town, you want to do some things that set your bed...
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In today’s digital age, reviews are a necessary component to your digital marketing strategy.
Social proof is stronger than ever, and you’ve probably noticed that reviews and customer testimonials have changed the marketing landscape.
Reviews are good for your business – both the...
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The most important thing you can do this year for your hotel is make a marketing plan.
To help you get started, we’ve put together the top 10 marketing strategies to include for 2017 planning.
As you create your marketing plan, remember that marketing is fluid. It’s constantly...
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Building your brand, portraying the right image, enticing guests. All three of these things include a must-have component.
Photography.
Photos are perhaps the single most important part of your marketing strategy because without them, you have nothing to show potential customers.
In...
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[caption id="attachment_854" align="aligncenter" width="660"] How do you keep customers? By using an exit survey to learn if they are satisfied.[/caption]
Your customers come, and they go. Some of them return, and some of them don’t.
Do you know why your customers return and what they...
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