You may already know that online reviews are vital to the success of your bed and breakfast. But, did you know that star ratings may be even more important?
Why is this? It may be that star ratings are easily viewed and easily digested. Your prospective customers can tell at a glance if...
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When your customers are looking for a bed and breakfast, they don’t want “just another B&B.”
They want to stay in a lovely, unique place that makes them feel special.
If you’re looking to stay ahead of the competition in your town, you want to do some things that set your bed...
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In today’s digital age, reviews are a necessary component to your digital marketing strategy.
Social proof is stronger than ever, and you’ve probably noticed that reviews and customer testimonials have changed the marketing landscape.
Reviews are good for your business – both the...
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The most important thing you can do this year for your hotel is make a marketing plan.
To help you get started, we’ve put together the top 10 marketing strategies to include for 2017 planning.
As you create your marketing plan, remember that marketing is fluid. It’s constantly...
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Building your brand, portraying the right image, enticing guests. All three of these things include a must-have component.
Photography.
Photos are perhaps the single most important part of your marketing strategy because without them, you have nothing to show potential customers.
In...
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[caption id="attachment_854" align="aligncenter" width="660"] How do you keep customers? By using an exit survey to learn if they are satisfied.[/caption]
Your customers come, and they go. Some of them return, and some of them don’t.
Do you know why your customers return and what they...
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[caption id="attachment_846" align="aligncenter" width="660"] Staying in touch with current and prospective guests is a good business practice.[/caption]
In our previous article, we talked about how to get more email subscribers for your list. Now that you’ve started building your list, it’s...
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Your email list plays a pivotal role in your digital marketing. Why? Your email subscribers want your information.
Building your email list is one of the most important pieces of your hotel or B&B’s marketing strategy. Email marketing is a direct marketing tactic because when you...
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Travelers to any particular region will have a wide range of choices when it comes to accommodation. Some choose to stay in hotels while others prefer the ‘home away from home’ feeling that a bed and breakfast offers. Hotels and B&Bs are therefore always in competition. While some...
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Bed and breakfasts were once known as establishments that featured shabby old décor and a stern faced old hostess. This image has however been shaken off. B&Bs are quickly becoming the accommodation of choice for travelers looking for economical establishments that provide a great...
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5 Essential tips for using your website to book more guests! Plus, a Free email course, Winning Web Strategies For Innkeepers.