AI-driven strategies are rising in importance.
In today’s digital-driven world, you know just how important it is to be visible to potential and returning customers. Enhancing and maintaining your online visibility is crucial to your success, and it’s what sets you apart from your...
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.Transforming guest engagement is key for bed and breakfasts, and AI can unlock some tools for you.
AI seems to be everywhere you look these days, and many businesses are using it to get a step ahead of the competition. This is also true in the hospitality industry, as bed and breakfast owners...
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AI (artificial intelligence) is transforming so much of the way people do business, and this evolving technology has the power to enhance the way your hotel operates.
In this article, we take a look at how AI simplifies and optimizes hotel reservations online. If you aren’t currently using AI,...
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Before we dive into the impact of AI-driven SEO for hotels and inns, let’s break it down. Just what is AI SEO?
You may know the term SEO means search engine optimization. And you know AI means artificial intelligence. So, AI SEO means using artificial intelligence for many of the tasks you...
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Are you new to hotel ownership? If so, you may be spending a great deal of your time planning and creating your new hotel. But don’t forget about marketing, as that’s the way you are going to get your hotel in front of potential customers.
This is an exciting time, but it’s also the most...
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You may know about the Americans with Disabilities Act (ADA), but do you know what that means for your bed and breakfast?
The ADA protects people with disabilities from discrimination and, in order to comply with it, there are some things you should know.
In this article, we uncover the terms...
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When we talk about content marketing, we are referring to the relevant and valuable content you create on a consistent basis to attract and retain your audience.
Ultimately, the goal of your content strategy is to drive customers to take action, such as booking a room with you. (tweet this) The...
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According to one study, more than 75% of people say they make a judgment on a business's credibility based solely on the design of the company's website. This means nearly every visitor to your website is judging you based on how your website looks and functions.
Your website is the home...
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Your hotel customer has a long journey from research to walking away a happy customer. As a hotelier, your goal is to create the best overall customer experience you can during the entire customer journey.
This experience is what drives customers to your hotel and keeps them returning again...
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Has your website bounce rate jumped? Is there friction on your website causing people to avoid filling out your forms? Are your conversions dropping? Has your website slowed to a crawl?
If you answered yes to any of these questions, it’s time for a refresh or a redo. To help you uncover where...
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