AI is transforming pockets of the hospitality industry from coast to coast. It’s also affecting many aspects of your digital marketing, and one of the most important areas is social media.
The power of AI is at your fingertips, and it can help you build and grow your social media presence....
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You've done the hard work of purchasing a bed and breakfast, designing it with care and thoughtfulness, and creating a menu that caters to your guests. As a result, you have beautiful landscaping and gorgeous rooms, and you are in the perfect location.
Now, how do you get the word out...
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According to Leading to Win, a winning strategy is “a set of choices that enables a company to deliver superior value to its customers on a reliable and sustainable basis.”
This is why social media is the perfect place to attract and retain customers. By providing consistent and relevant...
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Social media is a pivotal part of your hotel marketing strategy. As such, you might be wondering how to leverage it for the best benefits.
In this article, we look at social media for hoteliers and seven tips for better guest engagement online. First, though, let’s look at the importance...
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Life is lived digitally, and this is why you can bet your future guests are using the Internet to find their next place to stay, and this includes social media.
Why are they using social media? The reason is really quite simple. They are using social media to learn where their social media...
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Is your B&B active on social media, or are you looking to more fully explore the benefits of this broad digital arena?
Social media, whether you are a newbie or seasoned marketer, is a great way to connect with your audience, build relationships and create a long-lasting dialogue.
In...
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[caption id="attachment_762" align="aligncenter" width="660"] You can earn new customers without discounting your B&B rooms.[/caption]
Are you looking for ways to increase the number of visitors to your bed and breakfast, but you don’t want to offer big discounts that cut into your bottom...
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Setting up a bed and breakfast inn today is not like it used to be. There are many more considerations for entrepreneurs. You not only have to think about ensuring that the establishment meets the standards of your target audience, but also that you can beat the competition.
And that's not...
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[caption id="attachment_600" align="alignnone" width="660"] TripAdvisor users love photos because photos tell a story.[/caption]
I recently wrote this post about TripAdvisor, but I want to focus a little more on the first-time owner's experience.
If you're just starting out, you'll want to...
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[caption id="attachment_596" align="alignnone" width="660"] With over 100 million users, Instagram is a great opportunity for small inns and B&Bs.[/caption]
Is your B&B on Instagram? The marketing power of this app alone is worth investing in a smart phone.
40 million photos are...
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5 Essential tips for using your website to book more guests! Plus, a Free email course, Winning Web Strategies For Innkeepers.