15 Ways Your B&B Can Use Visuals on Social Media
With the wide range of social media available today, you don’t need much to promote your B&B online. Get started by enhancing your B&B’s web image with these tips for using visuals for B&B social media…
1. Your signature photo
Choose a single photo that represents the essence of your B&B. Use this photo as your online avatar for every social media profile (Google Places, Facebook, Twitter). This keeps your image consistent, and helps people recognize you across multiple platforms.
2. Title your image files strategically
Many people search Google Images to get a sense of a new place. Try different search terms related to your B&B, and look at the file names and sites of the top images. Rename your images using similar keywords to get your own images at the top of the list! B&B customers are very visual. Using photos will get your B&B noticed! (tweet this)
3. Connect to local places
Remember to add place names in your image captions. Especially if you’re part of a small town, your B&B will become part of the community’s online imagery. Tip: Take a photo down your street on a sunny day, and add it to your Flickr account with the name of the street in the caption.
4. Find your niche
What is the most unique aspect of your B&B? Was it once a schoolhouse? What type of neighborhood are you in? Identify one or two niche interests, and build on those with your image posts. If you have Victorian era furniture, for example, create a group for Victorian antiques on Pinterest and add photos of your best pieces.
5. Get historical
People love to know the story behind the places they visit. If possible, find historical photos of your building and include them on your social networks. You may even add them to groups about the town such as the historical society’s page. Post a photo of your B&B when it was first built. If there’s a family history behind the building, add a photo of your great aunt or uncle working on the premises.
6. Always include the views
Views are one of the first types of images people look for when browsing B&B’s. Make sure to add some clear, appealing images of the scenery from your windows.
7. Create event albums
Does your B&B hold a weekly book club? Art or music shows? For every event you host, designate someone to take a few tasteful shots of the event setup and guests. Create a separate album for each event and share it on your social networks.
8. Feature home-cooked meals
Enticing photos of food, kitchen, preparation, and table settings will always attract positive attention. Check out the Ramsey House B&B’s Instagram feed for some inspiration. People love food and when they travel they focus on local dishes at the recommendation of their B&B host. (tweet this)
9. Involve your guests
Capture images which show the essence if your clientele. Ask returning guests if they mind being part of your online photo album. Encourage guests to add their own images to your Facebook page, and to connect with you via your social networks. This all adds to the social aspect that draws many people to stay at B&B’s over other types of accommodation.
10. Be an inspiration
Photograph specific projects that might inspire other B&B owners, interior designers, chefs or gardeners. I once noticed a small inn owner at a southern B&B had used an old factory boiler as a beautiful garden container. Posting images of ideas like this will get people excited about your business.
11. Post photos on the go
Invest in a mobile phone with a good camera, and use this to enhance your B&B’s imagery on the go. Mobile photos carry an authentic and spontaneous feel. They show that the B&B management is actively involved in the business, and enjoys getting out and in touch with the community.
12. Think outside your B&B
Following on from the last point, B&B’s are an important part of a larger community. Add photos of your surrounding area. Create a theme and a clear picture of what your town/city and scenery is like. Find ways to relate things and events in your community back to your B&B in photo captions.
13. Tag! Tag! Tag!
Tag people, businesses and organizations in your photos. This is a great way to use images to connect with your community.
14. Commit to a regular photo blog
Start a photo blog using a network like Tumblr. Try posting a new, professional photo each week or month. Accompany posts with a short caption. Head to the The Mermaid Inn’s blog for a successful example.
15. Be selective with your medium
Smart phone photos look great in some cases, but not in others. I’ve found that restricting your more casual mobile images on one network, like Instagram, is best. For your main site and featured albums, stick to more professional images. Did you know that using images on your B&B website is another way to enhance your B&B web experience? Hotel Propeller allows you to use images that will increase the chance of getting new customers for your B&B. Photos by Valle Crucis and Walnut Lawn
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