We live in a digital age, and nearly everything your customers do involves at least some research online. In addition, most bookings are made online. Check out these statistics:
An estimated 700 million people will book online by 2023.
More than 80% of US adults want to book their trips...
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What is shrinkage when it comes to your hotel?
According to Investopedia, shrinkage is the loss of inventory. In the case of your lodging property, this deals with your room inventory.
In this article, we look at how shrinkage can destroy your profits and how to recoup. But, first,...
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dy·nam·ic: (of a process or system) characterized by constant change, activity, or progress
Like the description above, the definition of dynamic when it comes to your lodging pricing, suggests a constant change of rates.
In this article, we look at how dynamic pricing is impacting your...
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You already know that a clean, efficient hotel, operated with a dedication to customer service is key to your success.
You’ve hired the right team, you’ve trained them well, and you’ve created a hotel environment that’s welcoming to your overnight guests. But, where are...
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The hospitality industry has grown and changed over the last decade. What’s more, what consumers want and especially what they expect has drastically evolved.
Much of this is due to the internet and social media. In addition, changing customer expectations as well as the ability to see...
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For hotels to grow their business, it’s helpful to know about common challenges to lodging properties.
In this article, we look at the biggest issues hotel owners faced in 2019. Why? So that you can make informed business decisions moving forward to increase your bookings and move to the...
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Online bookings make up more than 50% of all hotel bookings. What’s more, nearly 90% of your customers visit multiple hotel websites before making a reservation.
With these great numbers, you might wonder how you can leverage the power of online bookings while standing out from the...
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Today’s digital landscape means things change daily, even hourly, and by the minute. That’s never been truer than with your customers’ expectations.
Customer expectations of hotels are higher than ever before because of access to you. Not only can they call you, but they can text,...
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According to Investopedia, a strategic alliance is a short or long-term agreement between two businesses. It can be a formal or informal agreement.
At its core is an arrangement to take on a mutually beneficial project while maintaining each businesses’ independence.
Why would you want...
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In our digital age, it’s so easy to see what other guests thought of their stay at your property, and hopefully your Google and Facebook reviews are top notch.
You’ll find that the overall guest experience is vital to your success in the hospitality arena. It’s up to you and your staff...
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5 Essential tips for using your website to book more guests! Plus, a Free email course, Winning Web Strategies For Innkeepers.