The Hidden Powers of AI in Hotel Social Media Strategy
It seems like everywhere you turn, someone is talking about AI. You might be interested in using it, but perhaps you aren’t quite sure how it can help your hotel. It may seem daunting to understand how to integrate it into your marketing strategy.
It is a valuable tool and one you want to harness for your hotel.
Artificial Intelligence (AI) provides a revolutionary way of managing your hotel’s social media marketing. AI is a way for you to enhance your marketing and magnify your social media presence. (tweet this) In this article, we look at the hidden powers of AI in hotel social media marketing.
AI Analyzes Customer Sentiment
One of the most interesting powers you can use AI for is to analyze how people feel about your hotel, your brand, and your social media content and ads.
Once AI does this for you, then you have a better understanding of what types of content will work for you. For example, does your audience really understand your hotel? AI can tell you by analyzing social media user’s comments and interactions with your hotel.
With the power of AI, you can quickly adjust your marketing strategies to work better with your audience.
AI Helps You Create Content
You can use the power of AI to create engaging content for your social media audience. Then, you can harness AI to analyze your content so you can optimize it on a continual basis.
Along with optimizing customer sentiment, AI can look at how people engage with your content. AI looks at likes, shares, comments, and your click-through rates.
With AI at the helm of your content creation, you will get optimized content that drives more engagement and also reaches a large audience.
Another way AI can help you is by repurposing evergreen content. For example, you wrote a blog post that sees a lot of traffic. AI can assist you by turning it into a video or even several short, digestible videos.
AI Provides Predictive Analytics
Another hidden power you can take advantage of is AI’s ability to predict trends. In addition, you can use AI to predict how your social media users will behave.
This helps you, again, with content planning and your overall social media marketing strategy.
As AI looks at your historical data, the algorithms AI uses tell you what people are looking for, so you know how to position content. In fact, the data may even show you new amenities you might bring to your hotel to attract customers.
Finally, because AI uses predictive analytics, it can tailor specific offers to your social media audience to help you get a reservation.
AI Helps Identify Influencers
The global social media influencer market was worth $21 billion dollars in 2023. If you even take a small piece of this pie, you are positioning your hotel for great success.
By using AI tools, you can identify the right influencers for your hotel brand. AI can look at the engagement rates, quality of content, and follower counts of potential influencers. This helps you make a decision on which influencer is best for your hotel.
AI can help you find the right people to push your hotel forward in the social media arena. When hiring an influencer, you want to make sure their brand is aligned with yours and their demographic is your demographic. You want to ensure their message is compatible and works with your brand. AI can help you figure this out.
AI Can Fine Tune Your Advertising
Another hidden power of AI is its ability to analyze data to optimize your ad targeting on social media.
For example, AI can make sure the right people are seeing your ads at the right time. When you use AI with your social media ads, you can increase your conversion rates and, ultimately, your booking rates.
AI can help you personalize ad content to the right people by making recommendations and providing links to your booking engine based on their social media engagement.
AI Provides Customer Service
One of the greatest and not-so-hidden powers of social media lies with the chatbot.
Using an AI-powered chatbot on your social media platforms and even your website gives customers round-the-clock support. When programmed correctly, AI can answer many of your potential customers’ questions, solve problems, and help them make reservations with your hotel.
This frees your hotel staff so they can handle in-person customer service while AI provides it online.
AI Helps You Make Decisions
Social media marketers who use AI get better content and valuable insights. They can see inside the preferences of their audiences, stay on top of trends, and see where they might improve hotel operations.
AI helps you create content and schedules as well as target the right audiences using hard data. AI can also use data to segment your social media audience and provide the right content to the right people at the right time.
Leverage the Hidden Powers of AI in Hotel Social Media Marketing Strategy
AI is a powerful force. It can help you redefine and reshape your hotel’s social media strategy. It can literally amplify your online social interactions by helping you moderate content, create content, provide customer support, and streamline and maximize your pay-per-click advertisements on platforms like Google, Instagram, Facebook, and more.
Are you ready to revolutionize your social media strategy?
Get on board with AI and try a few platforms. Experiment with content creation and learn how AI can help you provide the most tailored and personalized experience to your current and potential customers.
We are your hotel digital advertising specialists, and we can help you create your website so that it presents your new hotel in the best way. We will help you take your website to the top. Along with your website, we can create a winning social media marketing strategy that also ties back into your website. As website design and redesign experts, we can also create a new or refreshed website accessible to all. And we can also help with search engine marketing, online booking, online listings, and social media marketing. We are here to help. Contact us today for your consultation!
Images: Steve Johnson and Hitesh Choudhary on Unsplash
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Interesting article. The insights provided on AI’s potential impact are noteworthy and prompt broader considerations for its role in various industries. Well done!