Hotel Propeller

Are you new to hotel ownership? If so, you may be spending a great deal of your time planning and creating your new hotel. But don’t forget about marketing, as that’s the way you are going to get your hotel in front of potential customers. This is an exciting time, but it’s also the most...
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You may know about the Americans with Disabilities Act (ADA), but do you know what that means for your bed and breakfast? The ADA protects people with disabilities from discrimination and, in order to comply with it, there are some things you should know. In this article, we uncover the terms...
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When we talk about content marketing, we are referring to the relevant and valuable content you create on a consistent basis to attract and retain your audience. Ultimately, the goal of your content strategy is to drive customers to take action, such as booking a room with you. (tweet this) The...
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According to one study, more than 75% of people say they make a judgment on a business's credibility based solely on the design of the company's website. This means nearly every visitor to your website is judging you based on how your website looks and functions. Your website is the home...
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Your hotel customer has a long journey from research to walking away a happy customer. As a hotelier, your goal is to create the best overall customer experience you can during the entire customer journey. This experience is what drives customers to your hotel and keeps them returning again...
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Has your website bounce rate jumped? Is there friction on your website causing people to avoid filling out your forms? Are your conversions dropping? Has your website slowed to a crawl? If you answered yes to any of these questions, it’s time for a refresh or a redo. To help you uncover where...
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You've done the hard work of purchasing a bed and breakfast, designing it with care and thoughtfulness, and creating a menu that caters to your guests. As a result, you have beautiful landscaping and gorgeous rooms, and you are in the perfect location.   Now, how do you get the word out...
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Ready to market your hotel in an innovative way? Want to get creative and do something out of the box? This time it takes more than words.  While words are great when describing your hotel to potential guests and highlighting your hotel, rooms, and amenities, you can do more. You can really...
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According to Leading to Win, a winning strategy is “a set of choices that enables a company to deliver superior value to its customers on a reliable and sustainable basis.” This is why social media is the perfect place to attract and retain customers. By providing consistent and relevant...
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Do you need a new website or a refreshed one? Do you know what elements hotel websites need?   Your hotel website is the window to your brick-and-mortar location. It’s the first place people are going to look to find your hours, your location, and your online ordering feature.    Your...
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